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Does your brand really reflect the personality of your business? Are you proud of the perception that your customers or clients have of your products or services, even if they haven’t yet directly engaged with your business? Or are you in need of a brand overhaul but don’t really know where to start?
Your brand is not just about your logo – it’s a reflection of everything you do and it’s integral to attracting new customers and engendering loyalty.
Join Liz Giblett from Strategic Marketing Matters who will share with you her practical tips on reinvigorating – or even reinventing – your brand. Liz has worked with a wide range of SMEs over the last 20 years in establishing and developing a multitude of brands across a variety of industries including professional services, education, membership organisations, recruitment, industrial products and not for profit organisations. Liz will discuss how you can map out your brand strategy and convey that strategy via your brand identity. She will share the practical tips she has learned along the way and demonstrate some of the brand success stories she has helped craft over the years.